Head of Digital Marketing

Wallisellen, Deutschschweiz

Play an active role in shaping our future!

UPC, a leading TV and broadband provider, grants two million households in Switzerland access to the world of entertainment. The company belongs to the Liberty Global Group and inspires and impresses employees and customers alike with innovative products and services. It connects people to the digital world and enables them to discover and experience its endless possibilities.

Aufgaben

To strengthen our Marketing team in Wallisellen, we are looking for an energetic and enthusiastic person who can begin either immediately or as soon as possible. In this role you will be performing the following activities:

  • Managing, developing and maintaining the digital marketing channels (display, performance, mobile, social media, e-mail marketing and editorial content marketing) while considering client expectation and fast changing market Environment
  • Defining and running campaigns – in alignment with CVP, Brand&Media, Go to Market and CB and Content Creation strategy and rules – to increase sales and traffic
  • Test & Learn for all Digital Channels, Beta participation, KPI definition and measurement
  • Support the Digital Business team on ad-hoc and required operative measures to ensure a professional running business, a high client satisfaction and dedicated business success
  • Strong collaboration between all communication channels, mainly customer communication, branding and internal stakeholders, such as media relations, care and shared Services
  • Take responsibility and contribute to increase own and your colleagues engagement within Digital to achieve UPC company level and support digital Transformation
  • Responsible for increasing traffic and awareness via digital channels while consistently improving customer experienceComing up with new ideas to support achievement of targets for digital channels
  • Acquiring new partnerships, generating additional revenues and reduce business cost with monitoring and control
  • Defining and implementing proper campaigns and activities together with internal stakeholders
  • Leading of creative and media agency
  • Supervising and guiding all staff
  • Building strong relationships with clients together with eCRM, ensure proper content and design with Designers and Media Producers, closely sync with GTM, CB and CRM to best understand and adapt to target audience
  • Ensure getting the right data from analytics and interpreting them to identify measures to improve client satisfaction, to increase business, to develop the channels and to define the way forward
  • Out-of-the-box thinking with Line Management and close collaboration with other teams and channels to ensure crosschannel "one voice" deliveries and solutionsDevelop ideas to optimize the current work environment or content
  • Come up with ideas to improve sales, decrease churn, increase efficiency or collaboration and communication of Digital Team
  • Responsibility to keep the Digital Business running, keep a high client satisfaction and dedicated business success while supporting the digital team on ad-hoc and required operative measures
  • Ensure budget management with regard to cost, time and quality

Anforderungen

  • Skilled to act as Product Manager, Marketing Manager and Business Developer – all-in-one - to support his staff
  • Extensive expertise in the digital environment from a business and technology perspective
  • Deep experience and knowledge of B2C business, processes and requirements
  • Good understanding of IT and online/mobile tools and business user experience
  • CMS know-how
  • Skilled analytics user
  • Innovative and entrepreneurial character
  • Able to interact on management level with different key stakeholders
  • Line Management skills
  • Very good presentation skills
  • Fluent in German and English

Wir bieten

At UPC you will be working in an exciting and dynamic international work environment. We can offer you an attractive salary, good benefits and the opportunity to develop within the company. Take the opportunity to play an active role in shaping the future of television, internet and telephony in Switzerland. We are looking forward to receiving your complete online application.